Category: Branding

What You Should Expect When Creating a Video of a Moving Vehicle

If you are weak of heart and cannot withstand the constant adrenaline shots to the heart from the excitement of action shots, then creating a video of a moving vehicle is definitely not for you as things can get brutal. You have to be ready for different scenarios from the best case to the worst case as people can fall, fly and get knocked into things. Another thing that is unpredictable is the weather as even if you monitor weather updates from the weather channel, it can still prove unpredictable.

The following are what you should expect or prepare for when creating a video of a moving vehicle:

Above all else, stay focused

It is very easy to get carried away due to rampant emotions while filming on a moving vehicle. Allowing your emotions to get the better of you not only affects your ability to think clearly and rationally while shooting but also detracts from the video focus. In a frenzied environment, the ability to think things through thoroughly always makes a difference between a good video and a bad one. Los Angeles video production company, Lemonlight Media, suggests you take deep breaths before each action shot. It is best to be in a meditative state than in a frazzled state of mind when taking on these types of challenges.

Be protective of your equipment

There have been a lot of situations where the party being shot ends up falling out of the vehicle and landing on the cameras of the videographers. This is a situation that can occur anytime hence the name unpredictable scenario. A way to guard against this event would be to stay away from likely places where it is bound to occur but this might still affect the quality of the shots. Therefore, the best thing to do would be to turn your filming equipment into an armored soldier for these events. You can get different types of gadgets and accessories that help protect your equipment against damage.

Photo Source: widen.com

Make sure the camera is always ready

The battery life of cameras is dependent on the manufacturer as well as the capacity of the Amh. In the course of shooting a moving vehicle, you have to ensure that the camera is ever rolling to capture as much footage as possible and the only way to do that is if you have a good camera battery. It goes without saying that there is no worse feeling than missing out on a good shot all because you ran out of juice or because you cut the scene too early.

Accidents

You are getting ready to get a live action shot of a moving vehicle so it is only rational that accidents are likely to occur. Although you cannot predict their occurrence, you can forestall or prepare against them to reduce the risks associated with them. First and foremost, be conscious of the weather and keep abreast of expected weather conditions. You do not want to have to shoot a scene when it is bound to rain and the ground becomes slick and muddy. Make sure that all equipment meant to be used for this shoot have been checked beforehand so as to avoid being in the middle of a shoot and having your equipment fail you.

 

Header Photo Source: vimeo.com

 

 

Using a Professional Video Production Company to Produce a Video for Your Business

Making a corporate video is something that takes up time and hence requires patience. The amount of work involved in corporate video production entails a great deal of creativity to be able to channel the production process to fit into the end result demanded by the client.

With this in mind, it is therefore important to note that being able to operate a video camera does not automatically mean the individual is a videographer. Putting the success of your business video in the hands of just anybody in a bid to cut corners might end up being the downfall of the business. The work of the professionals should always be left to the professionals and the reasons are:

Professionalism

The reason why individuals pick up certain jobs as careers is to ensure that the appropriate conduct and behavior associated with them are delivered. Such is the case when a professional video company is used as they focus on helping the company attain their vision using the most effective methods. Years of experience in the field make it possible for them to know what works best in the production of the videos as well as adapt to the requests of the business owners. Making use of employees or staff members to produce a company’s video cannot give the same level of professionalism as it is not their area of specialization. Instead, you run the risk of diminishing the company’s brand by trying to get them to perform varying duties.

Budget

There is no ignoring the truth especially when it looks us in the face and such can be said for video production as you can only get the quality you pay for. A lot of businesses justify the reasons for producing the business videos independently to trying to save money but that reason lacks substance as at the end of the day, the business ends up losing more than it has gained due to lack of foresight.  Working with a professional video company can actually lead to reducing marketing expenses in the long run as the professional video can be used for different campaigns by the business. The professional production company owing to the fact that it specialises in the act of video creation would be able to identify various means by which the company can get quality videos but still save up on costs.

Originality

A question every marketing campaign of a business should strive to answer is the question of uniqueness. Uniqueness enables the business stand out from the crowd and the only way to achieve this is by being original. For a professional video production company, working with a variety of clients means that creativity is something that would not be allowed to remain idle. Different ideas are constantly brought up to keep in line with recent trends. A business looking to bring about original concepts to its consumers would have better chances of doing so when the services of professionals are contracted.